Selling online does not have to be a separate project with its own catalog and its own headaches. If your products already live in your point of sale, putting them online should be a toggle — the same items, the same stock, a public storefront your customers can actually use. This guide covers what that takes and where the real work is (spoiler: it is fulfillment, not the website).
What does “put your shop online” actually mean?
It means publishing the catalog you already maintain to a public storefront at your own URL, where customers can browse, create an account, and place an order for pickup or delivery. Because it is the same catalog that runs your in-store register and your inventory, stock stays in sync automatically — there is no second product list to keep updated, and no way for the two to drift apart.
What do customers need to buy from you?
A storefront that converts keeps friction low and trust high:
- Email one-time-code sign-in — no password to forget, and registered customers land in your CRM contacts automatically.
- Pickup with time slots and delivery with a radius enforced by geolocation at checkout, so you only promise what you can fulfill.
- Pay-at-store or card checkout, both supported, because not every customer wants to pay online.
- A cart that self-heals when an item goes out of stock or is archived, so nobody checks out with something you cannot ship.
The website is the easy part. The reason most “add an online store” efforts stall is fulfillment: who picks the order, when it is ready, how delivery radius is enforced. A storefront that is wired into your real inventory and a clear pickup/delivery workflow is what makes online orders sustainable rather than a source of chaos.
Who handles the money?
You do. Online checkout runs on your own Stripe account via Stripe Checkout, so payouts land in your bank on Stripe’s normal schedule and Retailer OS never touches the funds or takes a cut of the sale. That keeps the platform out of your margins — the same principle that applies to your in-store card payments.
What if you want a real website, not just a catalog?
When you are ready to look like a brand and not just a product grid, the Website Builder wraps your storefront in a generated marketing site — hero, about, features, and a Shop section with your products embedded — from a short questionnaire, on your own domain with automatic HTTPS. And once your catalog is online, the same data can feed Google, Meta, Amazon, and eBay with no extra catalog work. You can see what the online store and website builder add on the pricing page.
If your catalog is already in your POS, going online is a toggle — not a project. Same items, same stock, your own payments. Explore the platform →
Last updated July 16, 2026